Brand Refresh and Packaging Design for PressOn︎︎︎
a yummy, DIY direct-to-consumer nail brand that makes Nail Gellies and premium nail goodies! Led by the women duo, Florence and Kelly, PressOn is a community-powered small business where all products and designs are crowdsourced by their community.

PressOn's bold color palette and dessert-inspired brand gives nail gellies a fun, fresh take on nails, and is focused on providing you with products that looks yummy, fun and buildable. They encourage you to get creative, and to create any nail look and design to match your style with their line of customizable DIY Nail Gellies, sticker packs, and top coat options! Say #hellotonicenails, and develop a better, easier, healthier, self-care routine for your nails!

PressOn is now known as Jelcie.

Brand Refresh, Conceptualisation, Brand Identity,
Packaging and Collateral Design 

Year of Completion: 2020

Photography by Michael Hoss︎︎︎


︎︎︎ P R E V I O U S