The Future of Creator Commerce


A collaboration between SCADpro︎︎︎ and Deloitte Digital︎︎︎, this project was undertaken by 12 students across multiple majors, and under the guidance of 2 professors. Envisioning the ‘Future of Creator Commerce’ our goal was to facilitate a better line of communication between brands and consumers. To tackle this subject, we created strategies through visual storytelling and interactive games, utilizing the values and benefits of different social platforms to the maxium. We outlined solutions that would increase engagement and sales of a company by positioning the consumer’s need at the center of new product creation.

Needless to say, it was a ‘deloitte’ful experience!

This project is confidential.

Research, Ideation and Visual Design. 
Role: Management

Contribution: Research, 3D Illustration and Visual Design

Mentors:
Byeong Cheol 'BC' Hwang︎︎︎ (Chair of UX Design,
Savannah College of Art and Design)

Michael Mikulec︎︎︎
 (Associate Chair of Graphic Design,
Savannah College of Art and Design)

Year of Completion: 2021





Project Involvement:

Design Research:

1. Secondary Research
2. Primary Research
a) Conducted Interviews
b) Assisted in Affinity Mapping to analyse the data collected



Ideation:

Worked in a team to conceptualise
design solutions



Visual Design:

Worked in a team to bring the ideas to life through:
a) 3D Illustrations
b) Visual Design

︎︎︎ P R E V I O U S