The Culturist Union
The Culturist Union is a project that was created for Savannah College of Art and Design’s StartUp 2021 Challenge. Not only did we win this competition, but we were also able to raise $10,000 for the owner of this brand.
We outlined a 3-in-1 sustainable model for The Culturist Union’s inclusive co-working space. Supported with its own networking app The Union, the team looked at incorporating a “phygital” experience for community engagement at TCU through personalised seating options, events and virtual visiting cards. A multi-purpose space that could potentially transform conversations over a cup of coffee into a meaningful collaboration.
Together is better at TCU.
Brand Refresh, Brand Strategy, Space Design, UI/UX
Winners of SCAD StartUp 2021 Challenge︎︎︎.
Theme: Supporting a Local Business
Research: Aditya Dash, Ojas Gupta, Priyanka Kar,
Sanika Palsikar, Tanya Kar
Brand Design: Tanya Kar
Space Design: Priyanka Kar
UI/UX: Aditya Dash
Business Model: Ojas Gupta and Sanika Palsikar
Year of Completion: 2021